Business cards open the communication doorway to introduce your brand offerings and evoke curiosity about your business. Therefore, you must avoid the following business card mistakes at all costs. Even tiny mistakes can make all your business card designing efforts go to waste.
Regardless of whether you are creating a luxury business card in the UK or digital, NFC-based business cards, avoid the following mistakes.
- Incorrect information – Including incorrect information in your business card is one of the fundamental mistakes to avoid. You must always double-check the information you are submitting, and this includes outdated business details, incorrect phone numbers or wrong email addresses.
- Grammatical errors – Grammatical errors are another mistake to avoid. Ensure to properly check the information you have submitted so there are no capitalisation mistakes, typing errors or punctuation mistakes. Error-free business cards assure your business’s legitimacy and professionalism.
- Too much information – Business cards are designed to share essential information, but you must not record every aspect of your business. If you wish to further explain your brand’s background or service offerings, you can create a website or brochure. The primary information to be included in the business card is your brand’s name, phone number, address, social media handles, email address, etc.
- Using a poor-quality card – You must not make the mistake of using a poor-quality business card. If the business card looks classy and appealing, it will instantly attract the attention of your target audience.
- Not providing a USP – The business card must include the unique selling proposition of your brand so that potential customers are interested in knowing more.
- A cluttered card – The business card must be customised, and the information you wish to include must not clutter the card. However, you don’t have to worry about this when creating a digital, NFC-based business card. All the information will be stored on the QR card, and it will be directly transferred to the customer’s device.
- Not including social media accounts – Many businesses make the mistake of not including their social media accounts on their business card. Since people spend a lot of their time on social media, it is essential to have an active social media page.
So, these are some of the business card mistakes to avoid so you can make a lasting impression.
If you want to design a contactless business card in the UK, contact iCard Services. We offer bespoke business card services at affordable prices. You can choose the design and style according to your preference.